Every offer 118 bath remodelers were running on 4 September 2026, and how many of them make each one. Then put in your own job and see what close rate a discount has to buy before it pays for itself.
| Promise | Companies | Share | Ads |
|---|---|---|---|
| free consultation, estimate or quote | 97 | 82% | 1,177 |
| a dollar amount off | 50 | 42% | 104 |
| one-day install | 31 | 26% | 1,528 |
| a percentage off | 14 | 12% | 1,323 |
| financing, no interest or no payments | 14 | 12% | 327 |
| a lifetime warranty | 13 | 11% | 496 |
| "looking for N homeowners" | 4 | 3% | 654 |
| Promise | Pattern (case-insensitive, over title and body) |
|---|---|
| free consultation, estimate or quote | \bfree\b[^.!?\n]{0,25}\b(consultation|estimate|quote|design) |
| one-day install | \b(one|1)[- ]day\b |
| a percentage off | \b(\d{2})\s?%\s*off\b |
| a dollar amount off | \$\s?\d{1,2}?,?\d{3}\s*(off|savings|instant|in savings)|\b(save|savings of)\s*\$\s?\d{1,2}?,?\d{3}\b |
| financing, no interest or no payments | \bno (interest|payments?)\b|\bfinancing\b|\b0\s?%\s*(apr|interest|financing) |
| "looking for N homeowners" | \blooking for \d+ homeowners\b |
| a lifetime warranty | \blifetime warranty\b |
A company counts once, however many ads carry the offer. We count the board again every week.
A free consultation costs an estimator's afternoon and nothing off the job, which is why 97 of 118 companies offer one. A percentage off comes straight out of your profit on every job it sells, which is why it is the promise fewest companies make at scale.
A discount comes off the price, so all of it comes out of gross profit. Gross profit on a job is value times margin; after the discount it is that minus the discount. At the same close rate you earn less per visit by exactly close rate times discount. The close rate that earns it back is today's close rate times gross before over gross after. If gross after is zero or negative, no close rate reaches it: the discount is larger than the profit.
A percentage discount beats a dollar one when you fill in both. "Per 100 visits" is the discount times the number of jobs those visits sell at today's close rate.
The board says what the trade promises; the arithmetic says what a promise costs you. A free consultation costs an estimator's afternoon and nothing off the job, which is why 97 of 118 companies offer one. A percentage off costs a share of gross that rises with the percentage and falls with margin, which is why it is the promise the board shows fewest companies making at scale.
One number this page cannot give you: how many of your booked estimates happened. The system behind this site counts that one.