How many ads are your competitors running? An independent runs about 210. A franchise page runs 6.

What this counted

Meta's public ad library on 4 September 2026. We asked each page by id. We did not find it by keyword. This week the keyword sweep returned 53 live creatives for the busiest page. Asking that page directly returned 260 the same day. Only pages verified to be in this trade count, and a company counts once however many pages it runs.

Why the split is the franchise agreement, not size

One of the two systems bars a unit from running its own website or landing page. Its agreement, read in the franchise disclosure filing, requires the franchisor's appointed digital vendor and names the franchisor as owner of the Facebook account. Every unit of that system counted here lands on the franchisor's domain. The vendor ships a standard package and the number that comes out of it is 5. The other system's pages show the same shape; its agreement was not read. We name no company on this page, by policy.

So a median across every page describes nobody. If you are under a franchise, the 6 is your peer group. If you are not, the 210 is, and read the next paragraph before you take that as a peer group either.

What this leaves out

• "Not a franchise" means not a franchise. It does not mean small. The group is 9 companies across 15 pages and the four busiest run 486, 360, 210 and 210 live creatives each. A one-truck independent is not in it. We found none advertising at a scale the roster could verify. If that is you, the honest comparison is not on this page yet.
• Nothing about spend. Ad count is not budget, and one creative can carry most of an account.
• Nothing about whether the ads are any good. This counts them.
• United States only, Meta only, one day per week. We restate the count every week rather than edit it in place.
• 18 pages under system B carry only the brand name. We count them as separate companies, because nothing says otherwise.